Every movie has its own way of marketing itself. With Captain Marvel, I feel the feminist marketing is a total failure. The whole thing is a mess. About a month ago, I went and picked up my ticket for Captain Marvel. I’m a huge Captain Marvel fan. I love Carol, what she is as a character. I will admit, Marvel over the years has done a horrible job in telling her story. Some of the stuff they have done to her even before taking on the title name Captain Marvel in 2012 has been shameful.
Captain Marvel Media Tour
Okay, so I’m gonna say it. I don’t and will never say that I’m a feminist. I’m not a person for labels. I believe people, race, sex, all that whatever should all be treated the same in how they treat others. I don’t agree a person should be seen as less strong, less able because of age, sex or race. That being said, I could care less about any of that media junk.
This is why I feel that the Captain Marvel Media Tour to promote this movie has been the biggest mess I’ve ever seen. Marvel and Brie Larson, coming out and pushing for Captain Marvel as a ‘feminist’ movie was the biggest mistake. I have fear, that Captain Marvel will be the first true MCU bomb. It makes me sad really, all the bad press, even some of the early non-spoiler reviews call Brie Larson boring, even some said that DC did it better.
Okay, so some will say that Wonder Woman also was a feminist film. What bothers me about this, is why can’t we as nerds get a movie about our characters we grew up with and love? Why does there have to be some kind of political spectrum around them?
Do you guys remember when Alien came out? How about Aliens? You know both those films had a strong female character. In fact, I’ll say it. Sigourney Weaver is the most badass woman on the entire planet. I’d watch any film with her. But you know, while I was young and maybe it’s the whole world of the web now that pulls all this stupid political crap into it. I don’t recall hearing about Sigourney Weaver or Aliens being a ‘feminist’ movie.
Feminist Ruining Captain Marvel
Let’s go without saying, as I said, I’m not against people who are feminist, who call themselves such. Same as with anything in the world. What I am against is people pushing their point of view on to others. I feel someone thought down the road of the marketing for Captain Marvel that it would go over better as a feminist movie was a great idea. This person should get fired. Yes even if its Kevin Feige.
I love Captain Marvel, Carol Danvers even before she took on the name. Before she was Ms. Marvel and she was a strong woman character living in a world of male superheroes. Let’s be real, in comics most female characters were used as eye candy. Those who saved the day was always the men. It’s a sad truth and that goes beyond comics to everything.
Books, films, everything.
Doesn’t mean it’s right. I really don’t wanna make this about if it was a good idea to make Captain Marvel a feminist film to put a label on it. But I must because that is what the marketing did. Some people will go see it because damn it! We want a good movie. We want to see something that brings it all together. I have hopes for this movie, I have my own ideas and theories.
But damn it to hell, every person I watch on YouTube or people talk about it is just all bad. I haven’t really heard one person say anything good about the film. That it was fun. That they did right by the character. Yes, Carol is a feminist. She believes in equal rights and she fights for it. Which is what being a feminist is.
Labels are Stupid
I said earlier that I believe in equal rights and I do. So in that way, I am a feminist myself. But I don’t go around telling the whole world that I am. Heck, I don’t even really say I’m a nerd or geek. It’s a label, labels are always bad when used in this way. I wanna talk about the good, but I’ve been hearing some really bad things.
What got me thinking is, are people watching this movie thinking about all the bad stuff that had been said about this film being a feminist film? I think to many yes. Marketing can make or break a movie. Good marketing can make a terrible movie look good.
Case in point, Ready Player One. The marketing for that film made it look bad. So bad, that I choose not to even see the thing. Guess what? Near the end of it’s run in the theater, my brother was in town visiting last summer. He got me to go see it, he said: “don’t judge it before you see it.”
So I did, guess what. Holy shit! Great film! In fact, I watched it last night.
Can Captain Marvel Be Saved?
Yes, it can, doesn’t matter what people have said, the crits, the news, the early reviews. If the movie is bad, it’s bad. If it’s okay, it’ll be okay. Personally, I haven’t been writing reviews as of late, because the idea of a review, to judge someone’s hard work is sort of silly. I will say, never listen to someone’s opinion without forming your own first. A review on itself is an opinion of a said person.
I think Avatar is a dumb movie. Change my mind. I think Game of Thrones is silly. I also think Transformers is a good film.
My point; is we all have opinions. Please if you enjoyed Captain Marvel in the comics if you are a fan. Even if you got super hype over everything said before the marketing started a few months ago. If you like me picked up merch and have been waiting for this since the end of Infinity War, go see it.
Forget that this is a feminist film forget the stupid marketing or the fact that Brie Larson herself has kind of opened her mouth too much. It’s one thing to be a strong woman and stand up for what is right. We didn’t need Captain Marvel to be some big all end feminist film. Guess what?
No one cares! We Want a Good Movie
It’s a Marvel movie, you could have left the whole feminist thing out of it and you know what? We all would have gone to see it. Did you hear them, playing up Black Panther to being some big Black film? Nope. They didn’t come and go oh this is a Black powering film for black people. The first solo Black hero film for young black folks. Nope. Why? Not because it’s not true, but they didn’t need to use race to market that film.
Black Panther was amazing, a mistake I think Marvel made with Captain Marvel that they got right with Black Panther was they introduce him first in a smaller role. That hype us to go see the film. For Captain Marvel? The pager call.
I think, had Captain Marvel shown up earlier in the MCU, even in Age of Ultron like it was hinted at or even, given her a small role in Infinity War, we could have seen her and gotten hyped.
But in the end, I feel Marvel, Brie Larson and everyone using feminist to build and market this film and using it to say, help little girls go see it. Was a huge misplay on Marvel, Disney and everyone who had a hand on the marketing. We didn’t need that. Little girls have tons of things out there to go see.
I’ll be talking more about Captain Marvel, I hope the film doesn’t end up being bad as I’m starting to fear now.